It’s such a big big world out there! The world of brands. What I love about this is the fact that how beautifully it stitches together human behaviour, emotions, business, design, marketing and much more. Personally for me the human element is the strongest here. I think every decision, every element, every communication is all connected to human behaviour. This is something that has worked for me in all aspects of life, be it business or otherwise. I strongly believe that everything in life has some rules or some obvious ways to do things, but humans are so so subjective that rules don’t always matter. If this is not true, business would be different, we would not be talking about trust, loyalty, irrational buying and so on.
Coming from this thought process, I strongly feel that when it comes to branding, most entrepreneurs and sometimes even bigger companies, totally negate the human element from it and leave it’s understanding just to some visuals, logos, or a quick social media post. I feel that they miss out on the very soul of a brand. A brand is much more than all of this. It is almost like a plant that has to be nurtured and you have to think about the situations that will suit it to bear the right fruits.