I conducted a workshop for women entrepreneurs under the initiative by Google for Startups called Superwomen. I took the participants along the whole journey of branding.
In this interaction with the entrepreneurs, I gave them a detailed behind the scenes of what goes into developing a brand strategy, the thinking, the process, the tangibles and why is it critical for business.
It lasted with about 3 hours and included an activity too.
Nothing could have felt better than knowing that the workshop didn't fall to deaf ears but had an impact to last.
My core focus was to get people into understanding what branding really is. I feel there is such a huge gap between branding and the understanding in the business world. I aim to bridge the gap specially for all the upcoming entrepreneurs.
I keep these sessions as close as possible to how it happens in the real world. How companies build their brands and what goes behind it all. The theory was balanced by examples to discuss. Loved it all! All loved it!